The McDonnell Group

ATLANTA – February 16, 2009 – The McDonnell Group, Inc., an Atlanta-based agency delivering energy and utility focused marketing services, has been chosen by Ice Energy™ to lead a multi-faceted public relations and communications campaign as the company’s PR agency of record.

Ice Energy, the leading provider of distributed energy storage and smart grid solutions for optimizing energy system efficiency, selected the McDonnell Group for their unique depth of experience and strength of relationships in the utility industry marketplace.

“Because The McDonnell Group brings expert insight and specialized knowledge of the utility smart grid marketplace,” said Ice Energy Senior Vice President Chris Hickman, “they can partner with us, providing key guidance on messaging, positioning, and knowledge to support  our efforts in a way no bigger, generic firm could match.”

Since engaging The McDonnell Group in late 2008, Ice Energy has experienced a dramatic increase in media and analyst interest. The McDonnell Group recently supported Ice Energy’s first appearance at DistribuTECH 2009 in San Diego where the company attracted interest from press, analysts, and consultants following the news that Ice Energy had received the highest grade ever in the Smart Grid News Scorecard.

Ice Energy CEO Frank Ramirez said, “Everybody’s talking about smart grid solutions these days, but The McDonnell Group brings deep, specific knowledge of this industry and unparalleled relationships within it. The McDonnell Group is helping us to effectively communicate and position Ice Energy as the only proven and cost-effective distributed energy storage solution available for scaled utility deployments today.”

About Ice Energy

Ice Energy™ is transforming energy system efficiency and grid reliability by helping utilities intelligently manage their load profile.  The company offers cost-effective smart grid system solutions that integrate proven distributed energy storage, closed loop two-way control, and permanent peak load shifting as a renewable portfolio resource.

With Ice Energy's innovative solution, utilities improve reliability and customer service by reshaping load curves, improving asset utilization, and integrating intermittent renewable resources. Ice Energy provides utilities with a reliable solution for leveling the load profile, controlling costs, and transitioning to a cleaner, smarter, and more sustainable energy system. For more information, visit www.ice-energy.com. 
“Ice Energy” and “Ice Bear” are registered trademarks of Ice Energy, Inc.

About The McDonnell Group, Inc.

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services:  Research, Strategy, and Public Relations.  We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets.  With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match.

Contact:

Nancy Broe
The McDonnell Group, Inc.
404-583-0003
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