Integrating Corporate Social Responsibility into Your Business Model

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With the rise of social movements, it has become increasingly clear that social issues are no longer being treated as separate from businesses. It is important to understand how participating in corporate social responsibility (CSR) practices can contribute to overall employee satisfaction and business success by integrating the company’s values, employees’ skills and service into their community.

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5 Steps to a Data-Driven Conference & Trade Show Strategy

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Event marketing consumes the majority of energy and technology companies' marketing budgets. Based on MG's benchmark research, 44 percent of companies plan to attend ten or more events each year. So, as energy marketers, how do we choose where to go and when to repeat events? And how we do best determine event ROI since these events are consuming so much of the budget?

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When and How Much to Post Energy Content on Social Media

BEST TIMES TO POST ON SOCIAL BLOG

In 2012 MG conducted a social media analysis of the top 10 U.S. utility operating companies. We recently completed a similar analysis which revealed Twitter follower growth of nearly 1000 percent from only 54,000 total followers in Spring 2012 to nearly 500,000 today. With this rapid growth, many of our customers understandably ask us, “so when are the energy audiences more engaged, when should we be leveraging social?” The answer of course is that this depends on the specific use cases, platforms and the audience, but this blog provides some good general guidance and information to consider within your own plan.

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The Art of Simplicity: Tips for Writing Content for the Energy Industry

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They have the expertise and knowledge. But how do they translate that in a readable way on paper?

In McDonnell Group’s whitepaper, The Four R’s of Quality Content Marketing, we explored the four key traits that can help content marketers capture the potential of content marketing. In an earlier blog, we discussed the first step of ensuring your content is relevant. The second step is making sure your content is readable for readers or customers.

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The Untapped Potential of SMB Segmentation in Energy Marketing


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Small to medium businesses (SMBs) deliver half of private-sector U.S. employment and consume about 20 percent of the energy in America. Because SMBs are a broad and diverse group, they often fall into what the Smart Energy Consumer Collaborative (SECC) calls “a forgotten middle ground between residential and larger commercial and industrial energy customers.” Despite being an immensely large part of our economy, the utility industry knows comparatively little about how to tailor interactions for SMB customers and they are often lumped into marketing programs with larger C&I customers.

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