Trends in Utility Consumer Engagement

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The relationship between utilities and their consumers has evolved greatly over the past decade. Utilities are moving beyond just the core foundation emphasis on delivering cost-effective and reliable power, water and gas services to also providing consumers with new programs and choices based on individual interests and needs. A few examples of these new choices provided to consumers include options to match their demand with renewable generation, the ability to engage in digital pre-pay programs, real-time outage alerts and the deployment of energy efficiency marketplaces where consumers can shop for energy efficiency equipment to gain rebates and energy savings.

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Meet MG's Spring 2019 Intern!

Here at McDonnell Group, we’re proud of our team members that come into work everyday ready to serve our clients. And that includes our interns! Our interns are an active part of what we do, and we are so thankful for the important role they play in helping us bring value and service to our clients.

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5 Ways PR Matters More Than Ever in Today's Energy Landscape


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The essence of classical public relations has always been about trust and strong relationships with journalists. It takes time to know specific reporter’s beats and the editorial perspective and focus of each publication as well as to know the industry and understand what constitutes real news. These priorities are unchanged, as is the goal of gaining a share of voice for the client through coverage that is accurate and rooted in a deep understanding of the topic.

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Why Energy B2B Companies Must Engage in Twitter and LinkedIn

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Social media is ubiquitous today and serves not only as a stage for pictures, life updates and public opinions – but also as a platform for the energy industry to educate and inform audiences and to build trust in an organization’s solutions and products.

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Integrating Corporate Social Responsibility into Your Business Model

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With the rise of social movements, it has become increasingly clear that social issues are no longer being treated as separate from businesses. It is important to understand how participating in corporate social responsibility (CSR) practices can contribute to overall employee satisfaction and business success by integrating the company’s values, employees’ skills and service into their community.

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