Timing is Everything: Using Relevance to Your Advantage with Content Marketing

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In McDonnell Group’s whitepaper, The Four R’s of Quality Content Marketing, we explored the four key traits that can help content marketers capture the potential of content marketing to achieve goals and demonstrate success. It’s clear more and more companies are using content marketing (in our Annual Energy B2B Marketing Benchmark Survey most respondents called it their “most exciting opportunity”), but are they following all the right steps to get the most out of it? The first step is making sure your content is relevant for readers or customers. You may know your product/service is relevant for customers, but how do you show them that?

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Are you neglecting an essential step in the sales process?

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Social media has become a vital tool to engaging customers early and often. Here’s how to get in the game.

If you work in sales, you know that closing just one deal can require a lot of “leg work.” Making a sale typically includes activities like meetings, phone calls and many follow-ups. The sales process can be long and tedious; however, it doesn’t have to be.

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The Key to Content Marketing: Knowing Your Audience

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As I’ve gained more experience as a content marketer over the past few years, one thing has become exceedingly evident to me: We are all selfish people.

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Content Marketing: The Buzzword Lighting Up the Energy Industry

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We consumers are tired of traditional marketing tactics. We fast forward through commercials, skip ads on YouTube and block online ads – we do not want any fluff. However, we all want and need content that is informative, relevant and valuable.

For the utility industry, where the buying cycle is long and complex, content marketing can play a vital role in providing information to educate and put context around important decisions that can have long-term consequences.

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Meet MG! Summer 2017 Edition

It has been a busy summer at McDonnell Group! MG brought two interns on board this summer who both played an active role in providing service and value to our clients. At McDonnell Group, we are always proud of our team members who work hard every day to serve our clients. That includes our awesome interns! One of our interns, Josh Parrish, recently accepted a Marketing Coordinator role at MG.

Meet Josh Parrish!
School: Georgia College & State University
Team: Marketing
Hometown: Cumming, Georgia

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