The McDonnell Group

Focus on Practical Methods™ (FPM™) is The McDonnell Group's proprietary strategy appraisal and marketing management framework tailored specifically to the needs of business-to-business software companies. The three phases and 32 tracks of the methodology incorporate scorecards that The McDonnell Group tailors to specific client requirements.

The McDonnell Group leverages FPM to provide a range of service offerings including its 'Fast Track' Strategy, Program, and SWOT Analysis incorporating:

• Executive discovery interviews
• Program summary audit & appraisals
• Material and program assessment
• Ordinal recommendations by program area

The goal of FPM is to align resources, strategy, and distinctive competencies to achieve shareholder value creation objectives based on proven methods and program approaches. The framework lays out the steps required for effective market strategy, product planning, and strategic positioning. It also incorporates the marketing program elements needed to tie market-driven corporate strategy with successful field sales force execution and customer success.

Read the White Paper.