| Blue Pillar Names The McDonnell Group PR Agency of Record |
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TMG to help build brand of energy asset management software developer ATLANTA – March 22, 2011 – Smart grid public relations specialists The McDonnell Group today announced that it has been named agency of record by Blue Pillar, Inc., a developer of energy asset management and control systems for commercial and industrial facilities. The McDonnell Group will provide strategic business-to-business communications and media relations services for Indianapolis-based Blue Pillar, a firm whose software and hardware products centrally manage distributed power generating equipment across large campus settings. Users can also leverage unused capacity for participation in demand response programs, giving them greater control over energy costs. Blue Pillar CEO, Kevin Kushman, said of his company’s engagement with The McDonnell Group, “As a young organization, Blue Pillar needs the specialized capabilities of this boutique to carefully hone our outreach so that we can get our message out clearly to an emerging smart grid market.” “We’re delighted to help Blue Pillar venture out on a public stage to build its brand,” said McDonnell Group director, Marc Marton. “Given how their proven control technology alleviates risk and operating issues across institutional or industrial campuses, I know Blue Pillar will become a familiar name in a short amount of time.” ###
About Blue Pillar The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge of the people, the trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match. www.themcdonnellgroup.com 
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