The McDonnell Group

UPDATE: As of  September 9, 2011 this survey has responses from 8 of the 10 largest investor owned utilities and 4 of the 8 largest publicly owned utilities in the United States. Please join them today at the link below to help leading conference and event organizers work to better serve the needs of our industry . By participating you will gain access to the research results to help shape your own plans in light of the plans and benchmarked perspectives of your peers. Only utilities who participate in this survey will gain access to the detailed results. The McDonnell Group's research division is completing this research at cost to support the industry, and this effort is sponsored by over a half dozen sponsoring and supporting organizations. The report will not be packaged and sold after the research is complete, and individual utility replies will be confidential in keeping with the research double blind confidential protocol. Thanks for taking 10 minutes today to help us maximize representation from end utility staff during the month of September. 

ATLANTA – Aug. 17, 2011 - Which annual utility industry conferences and events offer the most value?  What factors influence attendance at a given trade show?  Is there any way to improve conference agendas?

These are some the questions researchers hope to answer from a new industry sponsored survey analyzing the viewpoints of utility professionals who attend conferences and events held each year.  The online survey is open to all end utility executives and all end utility staff (ISOs, IOUs, municipals, cooperatives, etc.) who attended a North American industry event in the past 24 months.

Smart grid market research and public relations firm The McDonnell Group is conducting this independent study and will provide a final report based on survey results to all respondents.