The McDonnell Group

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations.

We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets.

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Poets, Scientists, and Scholars: Part Two of our blog:
Tuesday, 17 January 2012 00:00

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By Nancy Broe

The second installment of this three-part series “What Drives Energy Journalists?”continues with thoughts of prominent journalists covering the utility and energy markets on what drove their interest in these areas.

"I wanted to know more about what motivates today’s energy journalists, so I sent out a simple query: “Which came first for you -- energy or journalism? What motivated/motivates you to write about energy?” Their responses, in their own words, continue.

For me, journalism came well before energy. I covered the tech industry for about 15 years before I started to transition into energy. My initial motivation into energy and green technologies was mostly concern over the environment. But energy touches so many other areas--business, politics, technology, climate--and it's a topic that affects people on a personal level, too. So energy makes for a good story, one that I hope continues to be as dynamic as it is today."

-- Martin LaMonica, Senior Writer, CNET Green Tech blog

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Everybody's talking about smart grid solutions these days, but The McDonnell Group brings deep, specific knowledge of this industry, and unparalleled relationships within it.

Frank Ramirez, CEO
Ice Energy

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Research...
means gathering knowledge.

Our industry-focused research experts search out the answers you need to design effective strategy and to make smart business decisions.

Strategy…
means applying knowledge.

Our specialized knowledge of your vertical enhances the relevance of the information we gather. We continue working closely with your executive team, delivering advice and recommendations to help you define and achieve your goals.

Public Relations…
means spreading knowledge.

We help you share your knowledge by raising and refining your profile among industry peers and analysts, market influencers, trade and national media, and national policymakers.