The McDonnell Group

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations.

We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets.

With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match.
 
Smart Grid Blog

Smart Grid & Utility Jobs: Today or Tomorrow?

By Don McDonnell

ATLANTA -Jan 31, 2010 - It’s about the jobs stupid!  That ditty sure has been worn thin this week in the wake of the U.S. State of the Union Address. The press cynicism around job creation from the stimulus – smart grid or otherwise- isn’t putting a damper on budding optimism from signs of a slow return to growth. Soon, as companies hire and manufacturers slowly add back staff and shifts, the US economy will once again spur an increase in electric consumption load growth after a short and historic pause.

The irony is that it was during this small pause in load growth that the Smart Grid really flourished and exploded onto the scene as a global ideal for a cleaner, more efficient future for electric power. . read more...
 

Grid-Scale Distributed Energy Storage Moves Forward

Ice Energy: Reshape the Future

Reshape the Future

Storing Energy as Ice?

IceEnergyNYTGreenTech

New York Times Online-Green Inc.

California Utilities Tap Energy Storage To Cut Peak Demand

IceEnergyWSJ

Wall Street Journal Online

Research...
means gathering knowledge.

Our industry-focused research experts search out the answers you need to design effective strategy and to make smart business decisions.

Strategy…
means applying knowledge.

Our specialized knowledge of your vertical enhances the relevance of the information we gather. We continue working closely with your executive team, delivering advice and recommendations to help you define and achieve your goals.

Public Relations…
means spreading knowledge.

We help you share your knowledge by raising and refining your profile among industry peers and analysts, market influencers, trade and national media, and national policymakers.