The McDonnell Group

The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations.

We provide expert insight and specialized knowledge—of the people, the trends, and the technologies unique to the utility and enterprise software markets.

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Poets, Scientists, and Scholars: Part Three of our blog:
Tuesday, 31 January 2012 08:20

spyglassBy Nancy Broe

The third and final installment of this three-part series “What Drives Energy Journalists?”continues with thoughts of prominent journalists covering the utility and energy markets on what drove their interest in these areas.

Environmental issues or a specialty in a related industry brought several to energy journalism.

Charles Redell tells about the steep learning curve after joining an energy trade magazine after working as a journalist for about 4 years and how he “soaked up all the knowledge he could”:

“To be honest, writing about and for utilities was not my favorite topic. It was often quite dry and not terribly groundbreaking; utilities move at a glacial pace when it comes to adopting new ideas/technology. But the specific publication I worked on, Energy Prospects West, did focus on alternative energy and new transmission technologies. Writing stories about new solar installations, high-efficiency transmission lines and the early dawn of smart grid discussions woke me up to the idea that I could write about something I am passionate about: the environment.

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Research...
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Our industry-focused research experts search out the answers you need to design effective strategy and to make smart business decisions.

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